Are you running your business the right way? Will your business last the test of time?
It’s probably a good time for you to ask yourself those questions…
I’m under attack!
Over the last few day’s I’ve received over 40 emails promoting various different IM related products and sometimes it feels like I’m under attack! I don’t mind learning about new tools or strategies in fact I think it’s great to find out what is available….here is what does get to me!
It’s normally the same marketers who are simply jumping on every product launch bandwagon day after day, without even taking a look at the product, or even making an effort in writing up their email copy.
For every product launch I receive at least 3 or 4 emails that are completely identical….the story, the sales pitch and even the subject line! It really does make me wonder if people take their business seriously and as a result I’ve recently started a mass cull on marketers that put no effort into their marketing efforts.
Here is why…
I can can put up with receiving emails that are promoting content if you are actually promoting something that is worth my time, but what gets to me, is that most of the time these guys haven’t even seen the product let alone used it. They are simply copy and pasting like a bunch of zombies lured by the smell of cash and it winds me up!
These are the same marketers that just Sell, Sell, Sell and Sell, without offering anything of value or anything that could make your business progress.
My solution has been to hit the unsubscribe button!
The Golden Rules!
Golden Rules!
If you start pushing crap offers and simply keep spamming your subscribers with products on a daily basis without offering them any value be prepared to have limited short term success!
IF you want to make sure that your business is sustainable and profitable in the long term follow these golden rules.
#1 Offer Value to your subscribers: Do not just sell to them!
#2 Only promote offers that you believe in! If you wouldn’t use them yourself do not promote them!
#3 Don’t abuse your list- They trust you…..so treat them with respect and don’t promote garbage!
What Do You Think?
Get Involved Below!
P.S. If you want to find out how else to keep your business profitable and successful CLICK HERE
